OCLC receives additional funding for ‘geek’ awareness campaign

Posted by Michael Kelley on October 10, 2011

OCLC’s Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, has received an additional grant from the Bill & Melinda Gates Foundation, according to an OCLC press release.

The supplementary $726,000 provides ongoing campaign materials and field support for libraries currently running the campaign, and allows OCLC to work with additional public libraries that sign up by March 31, 2012. Funding ensures that participating libraries can use the campaign to reach their local communities through June 2013.

Participating libraries receive an initial kit of Geek the Library materials, such as posters and stickers, plus additional kits as the campaign progresses, along with access to a comprehensive online guide to implementing the campaign. This resource features pages of advice for each phase of a local campaign, printable documents, art templates and images, a forum to share ideas with other participating libraries, and a blog that features ideas and updates weekly. Field managers also provide assistance in planning and roll-out, and are available to respond to questions throughout the campaign period.

Libraries can get more information at get.geekthelibrary.org.

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